Resources Library by ANA

What makes a website 'sticky'?

Relationship, one-to-one, and permission marketing are just some of the new marketing lexicon terms used to describe online marketing strategies. It appeared to the authors that although these terms were much in evidence, little empirical work had...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Martin Oxley, Jeff Miller

Company: Burke, Inc.

September 1, 2000

From multi-country concept testing/optimization to corporate database and beyond

This paper provides a case history for multi-country conjoint measurement. The project began as an exercise to understand the features and communications of a food product across many countries, but turned into an organizing principle to understand...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Authors: Jeffrey Ewald, Howard R. Moskowitz, Johannes Hartmann

Companies: Unilever, Moskowitz Jacobs Inc.

January 1, 2000

Researching design

This paper demonstrates the key role qualitative research has played in developing and building Kimberly-Clark’s Away From Home sector as an innovator in its field. This paper also highlights some general learning about researching design and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Greg Bohlen, Fiona Jack

Company: Green Light International

September 1, 1999

Researching the process of change

The paper sets out the broad processes involved in globalisation especially in the communications and media domains. While there are global changes happening there remain massive disparities in uptake and availability between markets. Equally ...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Authors: Michael Svennevig, Matt Houltham, Robert Towler, Julie Firmstone, Robin Brown

August 1, 1999

Media in mind

The overriding aim of the research is to gain a clear understanding of the specific relationship between consumers and their consumption of advertising for all media. Through a mixture of detailed diary data and self-completion questionnaires media...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Jim Kite

August 1, 1999

Improving multi country media planning

The paper describes a project that has been launched in Switzerland (MUST) and is proposed to be extended internationally. A common currency for intermedia planning across national borders has yet to be established. Since reach figures need a high...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Erwin Weibel

October 20, 1998

Researching the process of change

The paper sets out the broad processes involved in globalisation, especially in the communications and media domains. While there are global changes happening, there remain massive disparities in uptake and availability between markets. Equally,...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: Michael Svennevig, Robin Brown, Matt Houltham, Robert Towler, Julie Firmstone

October 20, 1998

Standard demographic classification

ESOMAR has sought ways to help standardise some of the procedures used in market research surveys. This does not in any way imply that we are seeking to treat Europe or any other part of the world as single homogeneous markets. On the contrary, our...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Bryan A. Bates

September 1, 1998

An experimental cross cultural study in Russia and Spain

If we say that a certain brand may represent the values and lifestyle of an individual or a group of consumers why not extend this idea to include all the brands perceived by society? This paper presents and discusses the findings of an experimental...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Yuri Poletaev, Dimitri Schmitow

September 1, 1998